If your reason for taking your business on the web is because you desire success in your business, then it is crucial for you to find to find your niche market. Here we will look not only at how to find your niche, but also at how to find a niche where you have a good chance of success. Your choice of Website theme is the most crucial factor in your Website success!

Because of the size of the Internet. There is no point trying to make a web site based on general areas like software, fashion, fitness, health. There are too many other larger established companies competing in those areas. What we are looking for is to find a niche within, where the competition isn't so step, and yet the demand is sufficiently high.

How to Find Your Niche

There are two aspects to finding your niche. The first is defying the area where you have a particular skill, interest, knowledge or aptitude. The second is to decide if the areas to general (e.g. like fashion), and if so do find a niche within where you can operate successfully.

Finding Your Niche Area or Theme

First you need to research and discover the best theme or a niche area that correlates with your interests, desires and abilities.

Here you need to make a list of -

Things you enjoy doing e.g. doing crosswords, writing letters etc...

Things were good at. e.g. using computers, cooking.

Any special skills e.g. you can play piano, program a computer.

In the topics or skills, you would like to know more about. e.g. learn a language.

Once you have a list of at least 10 and maximum 50 then create a list and rank the list in order of preference (i.e. preferred doing crosswords to writing letters).

Next subject will be Researching Your Niche
Measure twice; cut once - Old Carpenter saying!

Themed or Niche - a Possible Distinction

Almost all web sites are themed. For example, the theme of the Website could be about making Websites.

A niche Website would be about making Websites using FrontPage or making Websites using Trillian Webpage.

Why Niche Websites?

The Internet Is vast and most people looking for Information or products on the Internet use Search Engines to find them. In order to get your site noticed on the Internet, you need to get noticed on the Search Engines.

People search on the Internet by entering words or phrases in the search bar. These are known as keywords or keyword phrases. To get your Website noticed it needs to be on the first three pages of the Search Engine results page, and preferably the first page of your Website keywords.

As far as the potential visitors concerned if he/she can't find you on the first three pages you don't exist! --- no visit.

Niche Websites - The Benefits

By making a web site based around a highly focused niche, you reduce considerably the number of competitors that you're competing against. This makes it easier to stand out in the search engines i.e. get a good ranking (first three pages).

You need to offset this by the fact that you will also reduce the number potential visitors. However having a niche site means that visitors to your site will generally have a greater interest in what you offer, as your product, information or services is highly targeted towards them.

If you're selling a product or service, this means that your visitors are already pre-qualified to buy. Hence your conversion rate sales/visitors will be high this requiring less visitors for the same number sales!

Niche Website Examples

Site build it is a web site building package, which strongly encourages niche Websites. Some of the best examples of niche web sites are found on Sitebuild - it’s site results page.